SEO Social Media Website Traffic Tips

Many people come to me and ask how they can get more traffic to their website.  They have spent the time and money on building or designing their site but they have no traffic.  Others have tried PPC, pay per click, campaigns but have had little success in actual business resulting from the ads.

I always recommend to them, that the natural or organic search results are where your website needs to be located or ranked.  80%-85% of people go to the natural results over the paid (PPC) results.  Here are some simple tips to making sure your website can be found by the search engines.  And trust me, Google, MSN and Yahoo want to find your site.

1.  Make sure your site has good, quality content that is in the form of text, not text in pictures.  People can read the text in pictures but the search bots can not read the text in pictures.  Of course, you can use alt tags but the general rule is to use text that is readable to the search bots.  Make sure to use your keywords in the text without “stuffing” the page with those keywords to many times.  Make the keywords and text sound normal.  Don’t repeat the keyword(s) every other sentence.

2.  Use keywords in your title tags.  Keywords are what people type in to the search engines to find what they want.  Start by doing keyword research to find out what people are typing in to the search engines.  Google has a free keyword tool here: https://adwords.google.com/select/KeywordToolExternal

3.  Do not use frames, java script, or flash.  If you must use java script, move it off the page and if you must use flash, limit your flash usage to small areas.

4.  Get inbound links.  This is a critical rule along with good quality, unique content.  Content is king and links are queen.  If you do not have any inbound links to your site, nobody will be able to find your site, including the search bots.  Links are what connect and tell search bots what a website is about.

These tips are only the starting point to good SEO and getting traffic from the search engines.  To learn more about our SEO Services and to receive a free 20 min. SEO website consultation, go to http://www.muranko.com

SEO Tips by Jon Muranko